{"created":"2021-01-05T09:10:47.244337+00:00","id":7202,"links":{},"metadata":{"_buckets":{"deposit":"2d10e685-3c2f-40c2-b40f-6463bb7ede01"},"_deposit":{"created_by":20,"id":"7202","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"7202"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00007202","sets":["1582963436320","1582963436320:1582965763232"]},"communities":["yueco"],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors influencing consumers choice of mobile telecom service providers","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study investigated the factors influencing consumers’ choice of mobile telecom service providers in Yangon city from demographic, social, economic and service factors. Three-stage sampling method was employed to collect the primary data. In the first phase, 13 out of 34 townships designated by the Yangon City Development Committee were randomly selected. As the second phase, 23 out of 40 large mobile phone selling shops were selected using simple random sampling method. The third phase was to use a systematic sampling method to survey 385 individual mobile telecom customers shopping at the selected shops in Yangon. Descriptive and multinomial logistic regression analysis were used in this study. The results were found out that most of the respondents used more than one mobile telecom service providers. MPT was regarded as the top applied telecom service provider followed by Telenor, then Ooredoo and the least one was Mytel. Most of the respondents who are aged from 25 to 34 years chose MPT and Ooredoo service providers. Moreover, it was found out that the users aged between 18 and 24 years chose Telenor and Mytel service providers. Multinomial logistics regression analysis was utilized to find out the factors influencing the choice of mobile telecom service providers. The results revealed that demographic factors such as respondent’s age, social factors namely workmates and business associates, family and relatives, economic factors such as type of occupation, low data rate and service factors such as fast data services, wide geographical network coverage, providing more data and better data quality are statistically significant on the choice of mobile telecom service providers. This study also found that factors in which demographic, social and economic, service efficiency and effectiveness can significantly influence consumer choice of mobile telecom service providers in Yangon."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2021-01-05"}],"filename":"Tun Aung Naing,  MAS 37(Batch1)_2.pdf","filesize":[{"value":"739 KB"}],"format":"application/pdf","url":{"url":"https://meral.edu.mm/record/7202/files/Tun Aung Naing,  MAS 37(Batch1)_2.pdf"},"version_id":"1f4f185e-eecd-4e3f-b89c-97b4d3223e8c"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. Mya Thandar"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Tun Aung Naing"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2020-03-01"},"item_title":"Factors influencing consumers choice of mobile telecom service providers","item_type_id":"21","owner":"20","path":["1582963436320","1582965763232"],"publish_date":"2021-01-05","publish_status":"0","recid":"7202","relation_version_is_last":true,"title":["Factors influencing consumers choice of mobile telecom service providers"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2024-05-27T03:51:25.122688+00:00"}