{"_buckets": {"deposit": "92a8fe5c-26e9-4e25-8064-5a4aa97e4ec5"}, "_deposit": {"id": "2806", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "2806"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/2806", "sets": ["1582965660463", "user-yueco"]}, "communities": ["yueco"], "control_number": "2806", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "RELATIONSHIP MARKETING PRACTICES AND CUSTOMER LOYATY OF TELENOR USERS", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the effect of relationship marketing practices on\r\ncustomer confidence and satisfaction, and to analyze the effect of customer confidence\r\nand satisfaction on customer loyalty of Telenor users. The analytical method is used to\r\nexplore the objectives of the study. In this study, both primary and secondary data are\r\nused. The primary data are collected from 385 respondents by using the structured\r\nquestionnaires which is designed with five-point likert scale. The secondary data are\r\ngathered from internet websites, research papers, journals and thesis. Findings of the\r\nstudy reveals that good quality of services, good reputation of operator and value creation\r\nare key factors to increase customer confidence. The results show that all relationship\r\nmarketing practices are positively significant effect on customer satisfaction. Therefore,\r\ncustomer satisfaction can be built up through providing service quality, perceived price,\r\nand brand image and value proposition effectively. The findings also indicated that both\r\nof customer confidence and satisfaction are positively significant effect on customer\r\nloyalty towards Telenor operator. According to the results, Telenor manager should\r\nconsider the practices of perceived prices to provide reasonable prices with high value to\r\nincrease customer confidence. Then, it could make more effort on service quality\r\npractices by listening customer complaints and requests, and providing timely new\r\nservices to enhance customer satisfaction."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Wine Tone (MBA - 83).pdf", "filesize": [{"value": "582 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 582000.0, "url": {"url": "https://meral.edu.mm/record/2806/files/Wine Tone (MBA - 83).pdf"}, "version_id": "de970ff2-2c22-4571-ade5-0d644f95732f"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Wine Tone (MBA - 83)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/956"}, "item_title": "RELATIONSHIP MARKETING PRACTICES AND CUSTOMER LOYATY OF TELENOR USERS", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000002806", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "2806", "relation": {}, "relation_version_is_last": true, "title": ["RELATIONSHIP MARKETING PRACTICES AND CUSTOMER LOYATY OF TELENOR USERS"], "weko_shared_id": -1}