{"created":"2020-03-23T08:55:57.582899+00:00","id":2799,"links":{},"metadata":{"_buckets":{"deposit":"1e471ca1-93f1-4d3f-bf1b-02ed615363c1"},"_deposit":{"id":"2799","owners":[],"pid":{"revision_id":0,"type":"recid","value":"2799"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/2799","sets":["1582963436320:1582965660463"]},"communities":["yueco"],"control_number":"2799","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"THE SERVICE QUALITY AND CUSTOMER LOYALTY AT MEDILAND HOSPITAL","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The objectives of this study are to analyze the effect of service quality on customer satisfaction and customer loyalty in Mediland Hospital, Dawei. The data are collected from 110 respondents with structured questionnaires designed with 5-point Likert scale though personal interview. The study found that among interaction quality dimensions, behavior is the highest influencing dimension. Among physical environment quality, ambient condition and design are the most significant influence on customer satisfaction. All dimensions of outcome quality are highly significant on customer satisfaction. This analysis also indicated that customer satisfaction has significant effect on customer loyalty at Mediland Hospital. The study recommends that management of Mediland Hospital should have to exercise a high level of commitment to provide behavior of staff, hospital environment and design, comfortable waiting lounge, hospital equipments and facilities in order to increase the satisfaction of patients and their loyalty at the hospital."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2020-05-05"}],"displaytype":"preview","filename":"Me Me Tun (OMBA - 160807).pdf","filesize":[{"value":"1310 Kb"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/2799/files/Me Me Tun (OMBA - 160807).pdf"},"version_id":"aa5d48e9-be4b-42d5-81cc-9feb69b75cf1"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_journal_title":"Yangon University of Economics"}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Me Me Tun"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2019-12"},"item_1583159847033":{"attribute_name":"Identifier","attribute_value":"https://ecor.yueco.edu.mm/handle/123456789/885"},"item_title":"THE SERVICE QUALITY AND CUSTOMER LOYALTY AT MEDILAND HOSPITAL","item_type_id":"21","owner":"1","path":["1582965660463"],"publish_date":"2020-03-05","publish_status":"0","recid":"2799","relation_version_is_last":true,"title":["THE SERVICE QUALITY AND CUSTOMER LOYALTY AT MEDILAND HOSPITAL"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2021-12-13T07:20:56.502057+00:00"}