{"created":"2020-03-23T08:52:32.069537+00:00","id":2743,"links":{},"metadata":{"_buckets":{"deposit":"5c803def-2bcf-4dd5-b115-dd684489982e"},"_deposit":{"id":"2743","owners":[],"pid":{"revision_id":0,"type":"recid","value":"2743"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/2743","sets":["1582963436320:1582965660463"]},"communities":["yueco"],"control_number":"2743","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"BRAND RESONANCE AND CONSUMER REPURCHASE INTENTION ON SHAYI WOMEN-WEAR CLOTHES","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study seeks to investigate factors that influence brand resonance of Shayi Women-\r\nWear Clothes and to analyze the impact of brand resonance on the consumer repurchase\r\nintention of Shayi Women-Wear Clothes. Data is collected from Shayi's 390 sample respondents\r\nusing structured questionnaires. Research shows that perceived brand quality, brand image and\r\nbrand experience have a positive impact on brand loyalty of behavioral loyalty, attitude\r\nattachment and community consciousness. Among these three factors, perceived brand quality\r\nand brand image have a positive effect on the brand resonance of active participation. It has also\r\nbeen found to have a positive effect on repurchase intentions in four dimensions: brand\r\nresonance, behavioral loyalty, attitude attachment and community consciousness. Finally,\r\ncompanies need to focus on better quality products and customer engagement in order to\r\nmaintain their brand image and retain their existing customers. Companies need to create more\r\nattractive marketing programs."}]},"item_1583103108160":{"attribute_name":"Keywords"},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2020-05-05"}],"displaytype":"preview","filename":"Myat Hsu Kyi  ( MBA - 33 ).pdf","filesize":[{"value":"1238 Kb"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/2743/files/Myat Hsu Kyi  ( MBA - 33 ).pdf"},"version_id":"a3219b67-b025-4887-b4a3-4700f7ea1ade"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_journal_title":"Yangon University of Economics"}]},"item_1583103147082":{"attribute_name":"Conference papaers","attribute_value_mlt":[{}]},"item_1583103211336":{"attribute_name":"Books/reports/chapters","attribute_value_mlt":[{}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_supervisor(s)":[]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Myat Hsu Kyi  ( MBA - 33 )"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2019-12"},"item_1583159847033":{"attribute_name":"Identifier","attribute_value":"https://ecor.yueco.edu.mm/handle/123456789/891"},"item_title":"BRAND RESONANCE AND CONSUMER REPURCHASE INTENTION ON SHAYI WOMEN-WEAR CLOTHES","item_type_id":"21","owner":"1","path":["1582965660463"],"publish_date":"2020-03-05","publish_status":"0","recid":"2743","relation_version_is_last":true,"title":["BRAND RESONANCE AND CONSUMER REPURCHASE INTENTION ON SHAYI WOMEN-WEAR CLOTHES"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2021-12-13T02:20:38.901451+00:00"}