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A Comparative Study of International Tourists’ Satisfaction towards Bagan, Mandalay Region

http://hdl.handle.net/20.500.12678/0000001733
1b902418-e3ef-40c1-9c7d-2eb9d19f1739
be8f7d67-fcf3-4d6f-9fae-2e135cf3d2a7
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Journal article
Upload type
Publication
Title
Title A Comparative Study of International Tourists’ Satisfaction towards Bagan, Mandalay Region
Language en
Publication date 2018
Authors
Soe Tint
Win Pa Pa Myo
Naw Mar Lar
Description
The objectives of this study were to evaluate the satisfaction levels of tourists from two generating regions, Asia and Europe towards their visit to historic city Bagan area and to study problems, which occurred during their stay in Bagan. The study was conducted using questionnaires interviewing 100 Asian tourists and 100 European tourists in 2015. Then data were analysed by using statistical analysis. The study showed that tourists from two different regions rated the highest average score at “very satisfied” with the ancient monument, architectural style, and traditional ways of living of inhabitants. In addition, the study revealed that they rated the medium average score at “moderately satisfied” with the cleanliness of accommodation, staff services, safety and security, cycling around Bagan and hot air balloons. Tourists from the two regions also experienced some problems, such as the hygiene and sanitation, health care services and clear directional signage, and reasonable price of hotel room, lack of nightlife in the city, which were rated as lowest score. The government should encourage for collaboration with every sector in promoting sustainable tourism within destinations. Tourism promotion agencies and travel companies not only should focus on promoting the Myanmar culture and custom but also should encourage local people for awareness of proper preservation of the national heritage of the country.
Keywords
Tourism products
Identifier https://uyr.uy.edu.mm/handle/123456789/700
Journal articles
1 & 2
Journal of the Asia Research Centre
7
Conference papaers
Books/reports/chapters
Thesis/dissertations
0
0
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