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  1. Yangon University of Economics
  2. Department of Commerce

THE EFFECT OF LEADERSHIP STYLES ON ORGANIZATIONAL COMMITMENT IN MEDIA AND ENTERTAINMENT INDUSTRY

http://hdl.handle.net/20.500.12678/0000001700
http://hdl.handle.net/20.500.12678/0000001700
d069007c-8b76-42bd-a411-50ea3811de79
4967e1ca-1b19-4fd9-a952-193a3f015f5f
None
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Thwe Thwe Thwe Thant (MAct - 2).pdf (829 Kb)
Publication type
Thesis
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Publication
Title
Title THE EFFECT OF LEADERSHIP STYLES ON ORGANIZATIONAL COMMITMENT IN MEDIA AND ENTERTAINMENT INDUSTRY
Language en
Publication date 2019-11
Authors
THWE THWE THANT
Description
The purposes of the study were to identify the leadership styles used in state-owned media and entertainment industry, to explore the effect of leadership styles on organizational commitment and to analyze the mediating effect of job satisfaction on the relationship between leadership styles and organizational commitment of these organizations. This study included four types of leadership styles namely transformational, transactional, work-oriented and people-oriented leadership styles. The organizational commitment consists of affective, continuance and normative commitment. In this study, descriptive method, correlation and multiple regression analysis were used. Primary data were collected from two state-owned organizations which were Myanmar Radio and Television (MRTV) and Myawaddy (MWD), by distributing questionnaires to 15% of respondents from total population of each organization. Respondents include both managerial level (leaders) and operational level (subordinates). All leaders responded about their self-perceived leadership styles. The subordinates revealed about their perceptions on the leadership styles of their leaders, their job satisfaction level and their organizational commitment. The result showed that leaders are more inclined to work-oriented and transformational leadership styles. From the perceptions of employees, most of the leaders applied work-oriented and people-oriented leadership styles. In addition, the regression result clearly indicated that work-oriented leadership style contribute to organizational commitment with the moderate level. By reviewing the result, it is recommended that leaders work-oriented leadership styles should be practiced in MRTV and MWD to increase the level of organizational commitment from the employees. Besides, these two organizations should attempt to attain satisfied and committed employees by applying all types of leadership styles appropriately in always changing media and entertainment industry which can upgrade the efficiency of state-owed media and entertainment industry.
Identifier https://ecor.yueco.edu.mm/handle/123456789/404
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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