{"created":"2020-03-08T15:54:43.564970+00:00","id":1556,"links":{},"metadata":{"_buckets":{"deposit":"9ba575db-b5f7-48a7-85d4-8729ec15483f"},"_deposit":{"id":"1556","owners":[],"pid":{"revision_id":0,"type":"recid","value":"1556"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/1556","sets":["1582963436320:1582965701379"]},"communities":["yueco"],"control_number":"1556","item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"A STUDY ON CUSTOMER SATISFACTION LEVEL OF AYA ROYAL BANKING SERVICES","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The purpose of this study is to examine the royal banking services and analyzing the customer satisfaction on these royal banking services of AYA Royal Banking Services. As a survey instrument, structured questionnaire was prepared to examine important level of the factors influencing the customers’ satisfaction at AYA Royal Bank Service. Both of the primary and secondary were used to prepare the data. Sample 23 numbers of exclusive customers from total 160, who are depositing minimum three hundred million kyat in bank, are randomly selected. Obtained data were analyzed by 5- Point Likert Scale measurement method to test whether the customer satisfaction is affected by influencing factors namely royal bank sales personal, physical factor, psychological factor, promotion factor, and bank products and services. Regarding to influence of bank sales personal, bank physical factor, psychological, bank promotion, and products and services, descriptive study shows that there is higher satisfaction level. Correlation relationship analysis shows that there is a moderately significant and positive correlation between service provided by sales personal and bank physical structure, whereas strongly and positively correlation with bank promotion offer. Among them, there is less relation relationship between customers perceived psychological status for their customer satisfaction. In conclusion, only the promotion factor would be the most influencing to higher customer satisfaction. And thus, it could be suggested that bank has to increase royal customers’ psychological status, bank physical appearance, especially the service quality of sales personal while maintaining their wide range of products availability and promotion offers."}]},"item_1583103108160":{"attribute_name":"Keywords"},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2020-05-05"}],"displaytype":"preview","filename":"Hnin Wuth Yi 3% MBF.pdf","filesize":[{"value":"449 Kb"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://meral.edu.mm/record/1556/files/Hnin Wuth Yi 3% MBF.pdf"},"version_id":"672a560e-42fd-4f3d-94ac-d11d3401b638"}]},"item_1583103131163":{"attribute_name":"Journal articles","attribute_value_mlt":[{"subitem_journal_title":"Yangon University of Economics"}]},"item_1583103147082":{"attribute_name":"Conference papaers","attribute_value_mlt":[{}]},"item_1583103211336":{"attribute_name":"Books/reports/chapters","attribute_value_mlt":[{}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_supervisor(s)":[]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"HNIN WUTH YI"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2018-12"},"item_1583159847033":{"attribute_name":"Identifier","attribute_value":"https://ecor.yueco.edu.mm/handle/123456789/196"},"item_title":"A STUDY ON CUSTOMER SATISFACTION LEVEL OF AYA ROYAL BANKING SERVICES","item_type_id":"21","owner":"1","path":["1582965701379"],"publish_date":"2020-03-05","publish_status":"0","recid":"1556","relation_version_is_last":true,"title":["A STUDY ON CUSTOMER SATISFACTION LEVEL OF AYA ROYAL BANKING SERVICES"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2021-12-13T02:24:53.484184+00:00"}