{"created":"2026-09-21T05:22:42.935156+00:00","id":13023,"links":{},"metadata":{"_buckets":{"deposit":"c574190d-4a6f-44e4-8a3c-36c6ac97e93b"},"_deposit":{"created_by":20,"id":"13023","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"13023"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00013023","sets":["1582963436320","1582963436320:1582965701379"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Customer Bank Selection on  United Amara  Bank (uab)( Lin Linn Moe, 2026)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The research aims to identify customer bank selection on uab bank and analyze \nthe reputation, service quality, convenience, interested on deposit, and safety of funds \naffecting of customer bank selection on uab bank. In order to achieve the study's \nobjective, the quantitative research procedure was implemented. A simple random \nsampling method was employed in Ahlone Township to collect primary data from a \nsample of 250 respondents, out of a total estimate of over 1000 active customers of uab \nbank. Structured questionnaires were employed to collect this data. The results suggest \nthat customer bank selection is positively correlated with reputation, service quality, \nconvenience, interest in deposits, and safety of funds. External factors have the most \nstatistically significant positive effect. The results of the multiple regression analysis \nrevealed that the selection of a bank by customers is significantly influenced by all of the \nfactors that were examined. The convenience factors had the most significant impact on \ncustomer bank selection, and the location of the branch was deemed suitable. By \naddressing these critical factors, these findings indicate that uab bank has the potential \nto enhance overall financial stability and improve client bank selection. The study \nunderscores the importance of enhancing the quality of service, convenience, and safety \nof funds to broaden the selection of banks available to customers."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2026-09-21"}],"displaytype":"preview","filename":"LINN LINN MOE.pdf","filesize":[{"value":"99 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/13023/files/LINN LINN MOE.pdf"},"version_id":"157efdd4-8965-4710-8df2-2961f83ec859"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Chaw Su Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Linn Linn Moe"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2026-02-01"},"item_title":"Customer Bank Selection on  United Amara  Bank (uab)( Lin Linn Moe, 2026)","item_type_id":"21","owner":"20","path":["1582963436320","1582965701379"],"publish_date":"2026-09-21","publish_status":"0","recid":"13023","relation_version_is_last":true,"title":["Customer Bank Selection on  United Amara  Bank (uab)( Lin Linn Moe, 2026)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2026-09-21T05:27:42.883022+00:00"}