{"created":"2026-08-21T05:43:20.923414+00:00","id":13008,"links":{},"metadata":{"_buckets":{"deposit":"98a96efc-0038-4f23-a810-e40998837dee"},"_deposit":{"created_by":20,"id":"13008","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"13008"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00013008","sets":["1582963436320","1582963436320:1698989841255"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors  Influencing Insurance Agent Career Choice at AIA Myanmar(Thu Thu Win ,2026)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The insurance industry is fundamental to economic development by providing \nfinancial protection and risk management services, and insurance agents are \nintermediaries to delivering these services to the public. Despite growth in the insurance \nsector in Myanmar, attracting and retaining insurance agents remains a challenge due to \nvarying career motivations and workforce dynamics. This study aims to examine the factors \ninfluencing insurance agent career choice at AIA Myanmar. A quantitative research \napproach was adopted using a survey design to collect data from life insurance agents \nworking at AIA Myanmar. A structured questionnaire based on a five-point Likert scale was \nadministered through simple random sampling. The study examined environment, income \npotential, self-efficacy, work flexibility, and awareness as independent variables, while \ninsurance agent career choice was the dependent variable. The findings indicate that \nawareness, self-efficacy, environment, and income potential significantly influence \ninsurance agent career choice at AIA Myanmar. The study highlights the importance of \nmotivational, psychological, and environmental factors in influencing career choice \ndecisions. The findings provide strategic perspectives for insurance companies and agency \nmanagement in designing effective recruitment, training, and retention strategies to \nstrengthen the insurance agent workforce."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2026-08-21"}],"displaytype":"preview","filename":"THU THU WIN.pdf","filesize":[{"value":"63 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/13008/files/THU THU WIN.pdf"},"version_id":"d45ad982-64e0-43f7-b28a-47b719bd2d49"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Phu Pwint Nyo Win Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Thu Thu Win"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2026-02-01"},"item_title":"Factors  Influencing Insurance Agent Career Choice at AIA Myanmar(Thu Thu Win ,2026)","item_type_id":"21","owner":"20","path":["1582963436320","1698989841255"],"publish_date":"2026-08-21","publish_status":"0","recid":"13008","relation_version_is_last":true,"title":["Factors  Influencing Insurance Agent Career Choice at AIA Myanmar(Thu Thu Win ,2026)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2026-08-21T05:47:09.782535+00:00"}