{"created":"2026-08-04T06:20:01.119194+00:00","id":12991,"links":{},"metadata":{"_buckets":{"deposit":"38f1e0a2-f88b-4a0f-990e-e7c08cfa3e18"},"_deposit":{"created_by":20,"id":"12991","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"12991"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00012991","sets":["1582963436320","1582963436320:1698989841255"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Affecting   Purchase Intention and Purchase Decision Towards One Health Solution of  AIA Myanmar Insurance (Khin Thida Tun, 2026)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"ABSTRACT \nThe objectives of this study are to examine the variables influencing purchase intention \ntoward AIA Myanmar Insurance's one health solution as well as the impact of buy intention \non decision to purchase. Using simple random sampling, 393 One Health Solution clients of \nAIA Myanmar Insurance are chosen as the sample for this quantitative study. The data is \nanalyzed using multiple linear regression analysis and correlation analysis. As influencing \nfactors, this study examines attitudes toward insurance, subjective norms, perceived \nbehavioral control, financial stability and income level, trust in the insurance provider, and \nknowledge of the benefits of insurance. The study finds that purchase intention toward one \nhealth solution of AIA Myanmar Insurance is positively and statistically significantly impacted \nby subjective norms, perceived behavioral control, financial stability and income level, trust in \nthe insurance provider, and knowledge of the benefits of insurance. The most important factor \ninfluencing purchasing intention among these important factors is subjective norms. The \nfindings also indicate that purchase intention has a positive and statistically significant effect \non purchase decision towards one health solution of AIA Myanmar Insurance. To enhance \npurchase intention and purchase decision towards one health solution of AIA Myanmar \nInsurance, AYA Bank PCL should continue to promote insurance benefits through social media, \nthe company website, and pamphlets; simplify and support the purchase process; provide \nflexible payment options with clear guidance; constantly maintain dependable services, \nfinancial strength, and integrity to reinforce purchase decisions; and strengthen strategies to \ninvolve family, peers, and community support in order to increase purchase intention and \ndecision towards one health solution of AIA Myanmar Insurance."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2026-08-04"}],"displaytype":"preview","filename":"KHIN THIDA TUN.pdf","filesize":[{"value":"69 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/12991/files/KHIN THIDA TUN.pdf"},"version_id":"83bb8f96-3df6-4fa4-9987-6cd594fe24cd"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Dr. Yan Yan Myo Naing"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Khin Thida Tun"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2026-02-01"},"item_title":"Factors Affecting   Purchase Intention and Purchase Decision Towards One Health Solution of  AIA Myanmar Insurance (Khin Thida Tun, 2026)","item_type_id":"21","owner":"20","path":["1582963436320","1698989841255"],"publish_date":"2026-08-04","publish_status":"0","recid":"12991","relation_version_is_last":true,"title":["Factors Affecting   Purchase Intention and Purchase Decision Towards One Health Solution of  AIA Myanmar Insurance (Khin Thida Tun, 2026)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2026-08-04T06:29:30.538151+00:00"}