{"created":"2026-08-03T07:09:44.690718+00:00","id":12990,"links":{},"metadata":{"_buckets":{"deposit":"8819704d-19a2-4cd0-bb13-f4edf0d9d26b"},"_deposit":{"created_by":20,"id":"12990","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"12990"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00012990","sets":["1582963436320","1582963436320:1698989841255"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"The Effect of Insurance Training Practices on  Salesperson Performance at ‘A’ Life Insurance Co., Ltd( Khin Thiri Thwe,2026)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"ABSTRACT \nIn the life insurance industry, the effect of insurance sales training practices on \nsalesperson performance at ‘A’ Life Insurance Co., Ltd. While sales training is recognized as an \nimportant factor in enhancing performance, limited research has explored its specific impact \nwithin insurance sector in Myanmar. This study investigates the effect of insurance training \npractices on salesperson performance at ‘A’ Life Insurance Myanmar, with a particular focus \non the factors influencing training efficiency. 108 insurance salesperson user employees at the \nmain office in Yangon were selected through simple random sampling and administered a \nstructured survey questionnaire as part of a quantitative research approach. The salesperson's \nperceptions of the efficacy of the training were evaluated using a structured questionnaire \nthat utilized a five-point Likert scale. In order to investigate the relationship between \nsalesperson performance and training requirements analysis, training design, training \ndelivery, and training evaluation, multiple regression analysis was implemented. The results \nsuggest that the performance of salespeople is substantially influenced by all four training \ncomponents. ‘A’ Life Insurance Co., Ltd. should optimize training delivery by incorporating a \nblend of in-person and digital methods, ensure a thorough assessment of training \nrequirements, and strengthen training evaluation with a continuous feedback system to \nenhance the effectiveness of sales training. Future research should investigate the long-term \neffects of training evaluation, enhance methods for identifying skill deficits, and evaluate the \nefficacy of hybrid training models across various sales channels. These insights are \ninstrumental in the enhancement of sales training strategies and the enhancement of \nperformance in the insurance industry, which is undergoing a progressive evolution in \nMyanmar."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2026-08-03"}],"displaytype":"preview","filename":"KHANT THIRI THWE,.pdf","filesize":[{"value":"68 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/12990/files/KHANT THIRI THWE,.pdf"},"version_id":"1f4801e9-d6dd-4975-b8e3-7b371ddec764"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics"}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Khan Thiri Thwe"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2026-02-01"},"item_title":"The Effect of Insurance Training Practices on  Salesperson Performance at ‘A’ Life Insurance Co., Ltd( Khin Thiri Thwe,2026)","item_type_id":"21","owner":"20","path":["1582963436320","1698989841255"],"publish_date":"2026-08-03","publish_status":"0","recid":"12990","relation_version_is_last":true,"title":["The Effect of Insurance Training Practices on  Salesperson Performance at ‘A’ Life Insurance Co., Ltd( Khin Thiri Thwe,2026)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2026-08-03T07:14:19.041343+00:00"}