{"created":"2025-12-03T03:55:42.650778+00:00","id":12224,"links":{},"metadata":{"_buckets":{"deposit":"e3f38baa-939a-457e-a648-0e37472ef5b5"},"_deposit":{"created_by":143,"id":"12224","owner":"143","owners":[143],"owners_ext":{"displayname":"","email":"tharsu2822@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"12224"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00012224","sets":["1607960099348","1607960099348:1608035585040"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"7PS MARKETING MIX STRATEGIES AND ITS IMPACT ON CUSTOMER SATISFACTION OF MYANMA INSURANCE IN MAUBIN DISTRICT","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The purpose of this research is to identify the effectiveness of marketing strategies and to analyze the relationship between the 7Ps marketing mix elements and customer satisfaction in the context of Myanma Insurance in Maubin District. A positive research philosophy and a deductive approach were adopted, employing a survey research strategy to collect primary data. A structured questionnaire using was distributed to a sample of 200 respondents through a systematic sampling method, representing the population of Myanma Insurance customers in Maubin District. The collected data were analyzed using descriptive statistics, reliability analysis, Pearson correlation analysis,and multiple regression analysis to determine the influence of marketing mix elements\non customer satisfaction. The findings indicate that customers perceive the overall marketing mix strategies of Myanma Insurance positively, with mean scores of all 7Ps—Product, Price, Place, Promotion, People, Process, and Physical Evidence exceeding 4.0. Among the marketing mix elements, Price, Process, and Place received the highest mean scores, indicating strong customer satisfaction with affordable pricing,efficient service procedures, and accessible service locations. However, Promotion received a comparatively lower score, suggesting the need for improved advertising and communication strategies. Correlation results show that all 7Ps elements have a significant and positive correlation with customer satisfaction. According to multiple\nregression analysis, Price, Process, and Place had the most significant influence at the 1% level, while Promotion and People were significant at the 5% level. This study contributes to both theoretical and practical understanding by applying the 7Ps marketing mix framework in a public insurance context in a regional township. The findings provide actionable insights for policymakers and insurance managers,highlighting the importance of transparent pricing, service efficiency, and customer access in enhancing satisfaction in the public insurance sector."}]},"item_1583103108160":{"attribute_name":"Keywords","attribute_value_mlt":[{"interim":"Analysis of Variance"},{"interim":"Margin of Error"},{"interim":"F-statistic (used in regression analysis)"},{"interim":"Mean"},{"interim":"Population Size"},{"interim":"Sample Size"},{"interim":"Probability Value"},{"interim":"Coefficient of Determination (R-square)"},{"interim":"Standard Deviation"},{"interim":"Statistical Package for the Social Sciences"},{"interim":"Cronbach’s Alpha (Measure of Internal Consistency)"}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2025-12-03"}],"displaytype":"preview","filename":"2MBA-037 Ma Lay Myint Myint San 29.7.2025.pdf","filesize":[{"value":"1.2 MB"}],"licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/12224/files/2MBA-037 Ma Lay Myint Myint San 29.7.2025.pdf"},"version_id":"f8d3e378-02d3-4e89-ac52-5a4b81486abd"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Lay Myint Myint San"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Publication"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2025-06-02"},"item_title":"7PS MARKETING MIX STRATEGIES AND ITS IMPACT ON CUSTOMER SATISFACTION OF MYANMA INSURANCE IN MAUBIN DISTRICT","item_type_id":"21","owner":"143","path":["1607960099348","1608035585040"],"publish_date":"2025-12-03","publish_status":"0","recid":"12224","relation_version_is_last":true,"title":["7PS MARKETING MIX STRATEGIES AND ITS IMPACT ON CUSTOMER SATISFACTION OF MYANMA INSURANCE IN MAUBIN DISTRICT"],"weko_creator_id":"143","weko_shared_id":-1},"updated":"2025-12-03T04:09:48.841424+00:00"}