{"_buckets": {"deposit": "da9683e6-bd31-4b71-a9da-d395f194cfd3"}, "_deposit": {"created_by": 20, "id": "11962", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11962"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011962", "sets": ["1698989833663", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Marketing Mix, Customer Satisfaction and Customer Loyalty Towards Shin Shin Brand (Su Myat Noe Lwin, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objective of this study is the effect of marketing mix-value elements\nlike product, price, place, and promotion, customer satisfaction, and customer loyalty\ntowards Shin Shin Brand in Myanmar. The research adopts a quantitative approach\nusing a structured questionnaire based on a 5-point Likert scale. A quantitative\nresearch method was Shin Shin Brand customer and utilizing primary data collected\nthrough a structured questionnaire with sample random sampling method. The\nfindings of this study demonstrate that the elements of the marketing mix product,\nprice, place, and promotion influence customer satisfaction with Shin Shin Brand.\nAmong these, product quality is the most critical factor, as customers highly value\ntaste, quality, and overall product performance when assessing their satisfaction.\nPromotion also plays a key role by enhancing customer perceptions through effective\nadvertising and engagement strategies. While price and place contribute positively,\ntheir effect is less pronounced, indicating that although affordability and product\navailability are important, they are secondary to product quality and promotion. The\nsurvey also shows that pleased consumers are more likely to stay loyal, buy again, and\nsuggest the product. These findings emphasize the need for a well-rounded marketing\napproach to satisfy customers and ensure long-term economic success."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "SU MYAT NOE LWIN, MMM II-35, MMM 3rd BATCH.docx.pdf", "filesize": [{"value": "791 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 791000.0, "url": {"url": "https://meral.edu.mm/record/11962/files/SU MYAT NOE LWIN, MMM II-35, MMM 3rd BATCH.docx.pdf"}, "version_id": "f777f3fd-ea9d-4d88-aa02-4a43f316318e"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Su Myat Noe Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Marketing Mix, Customer Satisfaction and Customer Loyalty Towards Shin Shin Brand (Su Myat Noe Lwin, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/11962", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-15"}, "publish_date": "2025-10-15", "publish_status": "0", "recid": "11962", "relation": {}, "relation_version_is_last": true, "title": ["Marketing Mix, Customer Satisfaction and Customer Loyalty Towards Shin Shin Brand (Su Myat Noe Lwin, 2025)"], "weko_shared_id": -1}