{"created":"2025-10-15T08:29:17.639249+00:00","id":11960,"links":{},"metadata":{"_buckets":{"deposit":"99d92862-d24b-4dbf-9815-ec1534c983d0"},"_deposit":{"created_by":20,"id":"11960","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"11960"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00011960","sets":["1582963436320","1582963436320:1698989833663"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Promotional Practices and Brand Awareness of SP Bakery (Shun Lei Myint Mo, 2025)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"The main objective of this study is to examine the effect of promotional\npractices on brand awareness at SP Bakery in Myanmar. The research adopts a\nquantitative approach using a structured questionnaire based on a 5-point Likert scale.\nData were collected from 385 respondents through systematic sampling method.\nStatistical tools such as mean value analysis and regression analysis were applied to\nevaluate the impact of promotional practices on customer behavior and brand\nrecognition. The results indicate that advertising has the strongest positive effect on\nbrand awareness, followed by public relations and brand trust. While sales promotion\nand direct marketing received moderate scores, they showed potential for\nimprovement through more personalized and targeted communication. The study\nhighlights the importance of consistent messaging, visual appeal, and customer-\ncentric promotions in enhancing brand recall and encouraging repeat purchases.\nBased on the findings, it is recommended that SP Bakery continue to invest in creative\nadvertising and engaging public relations while also refining direct marketing and\nsales promotions to better align with customer preferences. These improvements will\nhelp strengthen brand awareness contributing to sustainable business growth in a\ncompetitive bakery market."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2025-10-15"}],"displaytype":"preview","filename":"Shun Lei Myint Mo, MMM II-33, MMM 3rd Batch.pdf","filesize":[{"value":"1 MB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/11960/files/Shun Lei Myint Mo, MMM II-33, MMM 3rd Batch.pdf"},"version_id":"991e0a19-a8b8-47a9-b225-bdc6bdf30e3b"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. Thynn Thynn Myint"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Shun Lei Myint Mo"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2025-06-01"},"item_title":"Promotional Practices and Brand Awareness of SP Bakery (Shun Lei Myint Mo, 2025)","item_type_id":"21","owner":"20","path":["1582963436320","1698989833663"],"publish_date":"2025-10-15","publish_status":"0","recid":"11960","relation_version_is_last":true,"title":["Promotional Practices and Brand Awareness of SP Bakery (Shun Lei Myint Mo, 2025)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2025-10-15T08:33:13.823105+00:00"}