{"created":"2025-09-29T08:41:02.796508+00:00","id":11640,"links":{},"metadata":{"_buckets":{"deposit":"37626a68-3114-4c28-8d19-e91728bbd677"},"_deposit":{"created_by":20,"id":"11640","owner":"20","owners":[20],"owners_ext":{"displayname":"","email":"minmoe37aung@gmail.com","username":""},"pid":{"revision_id":0,"type":"depid","value":"11640"},"status":"published"},"_oai":{"id":"oai:meral.edu.mm:recid/00011640","sets":["1582963436320","1582963436320:1582965701379"]},"author_link":[],"item_1583103067471":{"attribute_name":"Title","attribute_value_mlt":[{"subitem_1551255647225":"Factors Influencing Behavioral Intention Towards Mobile Financial Services (Soe Yu Yu Aye, 2025)","subitem_1551255648112":"en"}]},"item_1583103085720":{"attribute_name":"Description","attribute_value_mlt":[{"interim":"This study focused on the analyzing the factors influencing behavioral intention\ntowards Mobile Financial Services in Yangon. Moreover, this study examines the\nmoderating effect of demographic factors variables relationship between influencing\nfactors and behavior intention. To meet the objective of the study, inferential and\ndescriptive data analysis techniques has been used. Analysis is conducted based on a\nsample of 385 unused individuals of Mobile Financial Services in Danyin Gone wholesale\nmarket. Both primary data and secondary data were used in this study. Primary data were\ncollected through structured questionnaires using a five-point Likert scale, with a\nsystematic sampling. The results of the study shows that perceived trust, perceived risk,\nand social norms have a significant positive effect on behavioral intention, while perceived\ncost has no significant effect. Moderation analysis further revealed that age and education\ninfluenced the strength and direction of these relationships. The findings underscore the\nimportance of security, transparency, and social validation in driving MFS adoption. The\nstudy suggests that service providers should implement robust fraud prevention systems,\ntrust-building measures, targeted educational initiatives, and demographic-specific\nmarketing strategies to maximize user intention."}]},"item_1583103120197":{"attribute_name":"Files","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2025-09-29"}],"displaytype":"preview","filename":"Soe Yu Yu Aye, EMBF-41, EMBF 10 Batch.pdf","filesize":[{"value":"992 KB"}],"format":"application/pdf","licensetype":"license_0","url":{"url":"https://meral.edu.mm/record/11640/files/Soe Yu Yu Aye, EMBF-41, EMBF 10 Batch.pdf"},"version_id":"c4386b4e-63e5-4ef4-92bb-6c2d63851679"}]},"item_1583103233624":{"attribute_name":"Thesis/dissertations","attribute_value_mlt":[{"subitem_awarding_university":"Yangon University of Economics","subitem_supervisor(s)":[{"subitem_supervisor":"Prof. Dr. May Su Myat Htway Aung"}]}]},"item_1583105942107":{"attribute_name":"Authors","attribute_value_mlt":[{"subitem_authors":[{"subitem_authors_fullname":"Soe Yu Yu Aye"}]}]},"item_1583108359239":{"attribute_name":"Upload type","attribute_value_mlt":[{"interim":"Other"}]},"item_1583108428133":{"attribute_name":"Publication type","attribute_value_mlt":[{"interim":"Thesis"}]},"item_1583159729339":{"attribute_name":"Publication date","attribute_value":"2025-06-01"},"item_title":"Factors Influencing Behavioral Intention Towards Mobile Financial Services (Soe Yu Yu Aye, 2025)","item_type_id":"21","owner":"20","path":["1582963436320","1582965701379"],"publish_date":"2025-09-29","publish_status":"0","recid":"11640","relation_version_is_last":true,"title":["Factors Influencing Behavioral Intention Towards Mobile Financial Services (Soe Yu Yu Aye, 2025)"],"weko_creator_id":"20","weko_shared_id":-1},"updated":"2025-09-29T08:43:10.851569+00:00"}