{"_buckets": {"deposit": "2e3e50af-c3c3-4eb9-91bf-18d92a67c4cb"}, "_deposit": {"id": "1155", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1155"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1155", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1155", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A STUDY ON VALUE CHAIN OF MANGO IN MYANMAR (CASE STUDY: MANDALAY REGION) (Nwe Nwe Tun, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "In Myanmar, nurturing horticulture is indispensable in recent years due to increasing demand from local and foreign markets. This study aims to identify the current situation and constraints faced by growers in mango value chain in Kyaukse Township and to find out the preferences of local consumers on mangoes. Descriptive analysis is used based on primary data. Survey was made to observe growers’ marketing and distribution channels and consumers’ buying preference and consumption patterns. 100 growers from major mango growing area, Kyaukse Township and 200 consumers from urban downtown Townships of Mandalay City. It was found that majority of the growers facing major challenges in access to labor, modern cultivation techniques, new market, practicing good agriculture practice and getting information from foreign market. In contrast, growers have strengths of getting information from local market, access to financial capital, farm equipment, land and high-quality seeds throughout the mango value chain. From the consumers’ side, they preferred high quality mangoes from modern retail stores in the city. In addition, consumers buy mangoes through checking more on blemished and damaged conditions while some consumers started to check whether the mangoes are free from chemical fertilizers and pesticides."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nwe Nwe Tun_EMPA-50_15th Batch.pdf", "filesize": [{"value": "1263 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1263000.0, "url": {"url": "https://meral.edu.mm/record/1155/files/Nwe Nwe Tun_EMPA-50_15th Batch.pdf"}, "version_id": "6488fb51-5249-4474-943c-5bfed8b30ced"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yi Yi Khin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "NWE NWE TUN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-08-01"}, "item_title": "A STUDY ON VALUE CHAIN OF MANGO IN MYANMAR (CASE STUDY: MANDALAY REGION) (Nwe Nwe Tun, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965722087"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001155", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1155", "relation": {}, "relation_version_is_last": true, "title": ["A STUDY ON VALUE CHAIN OF MANGO IN MYANMAR (CASE STUDY: MANDALAY REGION) (Nwe Nwe Tun, 2019)"], "weko_shared_id": -1}