{"_buckets": {"deposit": "5bb995fe-3926-4509-98e9-2e64a0a328ca"}, "_deposit": {"created_by": 20, "id": "11017", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11017"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011017", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Consumer Buying Behavior Towards Marine Cargo Insurance ( Aung Hein Kyaw, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to identify the factors influencing consumer\nbuying behavior towards Marine Cargo Insurance and to analyze factors influencing\nconsumer buying behavior towards Marine Cargo Insurance. The study used the\ndescriptive method and multiple linear regression analysis method. Sample size 100\nbusiness owners are selected form total 1000 respondents. Simple random sampling\nmethod is used in this study. As a result of the regression analysis, personal factors,\npsychological factors and social factors have been found as significant on consumer\nbuying behavior. However, cultural factor was not significant on consumer buying\nbehavior. The findings suggested that Myanma Insurance should make campaigns that\naddress individual needs, such as financial planning tools and resources tailored to\nrisk-averse customers. Myanma Insurance should make consistent communication of\nreliability, transparency, and policy benefits make to build trust among customers.\nAdditionally, Myanma Insurance should leverage social proof, endorsements, and\ncommunity engagement to drive awareness and trust among customers. By focusing\non these elements and continuously seeking customer feedback, Myanma Insurance\ncan enhance the buying behavior of consumer"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Hein Kyaw , MI II - 3, 1 st Batch.pdf", "filesize": [{"value": "761 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 761000.0, "url": {"url": "https://meral.edu.mm/record/11017/files/Aung Hein Kyaw , MI II - 3, 1 st Batch.pdf"}, "version_id": "dc7e51c2-a6d7-46e8-81af-9900194fc184"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Hein Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Factors Influencing Consumer Buying Behavior Towards Marine Cargo Insurance ( Aung Hein Kyaw, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11017", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-15"}, "publish_date": "2025-05-15", "publish_status": "0", "recid": "11017", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Consumer Buying Behavior Towards Marine Cargo Insurance ( Aung Hein Kyaw, 2025)"], "weko_shared_id": -1}