{"_buckets": {"deposit": "44ceb57b-cf64-4c3c-8c30-55030c03f6d1"}, "_deposit": {"created_by": 20, "id": "10614", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10614"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010614", "sets": ["1582963436320", "1698994280848"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Entrepreneurial  Marketing on Sustainable Competitive Advantage of Myanmar Social  Entrepreneurs (Kyaw Sein Htun, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to analyze the effect of entrepreneurial marketing \non sustainable competitive advantage of Myanmar social entrepreneurs and to analyze the \nindirect effect of entrepreneurial marketing on sustainable competitive advantage of \nMyanmar social entrepreneurs through innovative capability as a mediating variable. In \nthis study, both primary and secondary data are used. Primary data are collected from 54\nrespondents by using census sampling method. Personal interview method with structured \nquestionnaire is used to gather data. Both descriptive and linear regression methods are \napplied to analyze data. Secondary data are collected from different text books and \ninternational journals and researches. The analysis indicates that competitor orientation \nand opportunity have positive and significant effect on sustainable competitive advantage.\nInfluence of competitor orientation and opportunity are further analyzed through the \nmediating effect of innovative capability. The study finds that mediating effect of \ninnovative capability is statistically significant between competitor orientation and \nsustainable competitive advantage. The study also finds that mediating effect of \ninnovative capability is statistically significant between opportunity and sustainable \ncompetitive advantage."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-01-08"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Sein Htun, MSESI-II-10, 1st Batch.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/10614/files/Kyaw Sein Htun, MSESI-II-10, 1st Batch.pdf"}, "version_id": "20979c83-86bd-4b68-bc4a-75ef942059d9"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Win Kyaw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Sein Htun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-09-02"}, "item_title": "The Effect of Entrepreneurial  Marketing on Sustainable Competitive Advantage of Myanmar Social  Entrepreneurs (Kyaw Sein Htun, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698994280848"], "permalink_uri": "https://meral.edu.mm/records/10614", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-01-08"}, "publish_date": "2025-01-08", "publish_status": "0", "recid": "10614", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Entrepreneurial  Marketing on Sustainable Competitive Advantage of Myanmar Social  Entrepreneurs (Kyaw Sein Htun, 2024)"], "weko_shared_id": -1}