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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A Study of Customer Satisfaction on MPT FTTH Service in Yangon Region (Khin Myat Htoon , 2024)

https://meral.edu.mm/records/10481
https://meral.edu.mm/records/10481
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37a4adad-4340-4cf6-8d32-17f3ae4e1bf5
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Khin Khin Myat Htoon, EMPA-16, 19th Batch.pdf (529 KB)
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Title
Title A Study of Customer Satisfaction on MPT FTTH Service in Yangon Region (Khin Myat Htoon , 2024)
Language en
Publication date 2024-09-01
Authors
Khin Myat Htoon
Description
This study analyzes customer satisfaction on MPT FTTH (Fiber to the Home)
service in Yangon Region, Myanmar. The research employs descriptive methods,
utilizing primary and secondary data. Primary data are collected from 280 participants
who are users of the MPT FTTH service in Yangon Region. This study underscores
high customer satisfaction with MPT’s FTTH services in Yangon Region, especially in
pricing, convenience, and overall service quality. The findings reveal powerful
performance including customers` perceptions toward tangibles, service prices,
promotion policies, and convenience reflecting MPT’s commitment to excellence.
Although customers` reliability and staff performance show room for growth, they
remain within acceptable ranges. By focusing on enhancing service consistency and
empowering staff with better support and development opportunities, MPT can further
strengthen its position and continue delivering exceptional customer experiences.
Thesis/dissertations
Yangon University of Economics
Dr. Thet Mon Soe
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