MERAL Myanmar Education Research and Learning Portal
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A Study of Customer Satisfaction on MPT FTTH Service in Yangon Region (Khin Myat Htoon , 2024)
https://meral.edu.mm/records/10481
https://meral.edu.mm/records/10481719dd72c-2587-43fa-8cb8-366faa9ec414
37a4adad-4340-4cf6-8d32-17f3ae4e1bf5
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| Title | ||||||
| Title | A Study of Customer Satisfaction on MPT FTTH Service in Yangon Region (Khin Myat Htoon , 2024) | |||||
| Language | en | |||||
| Publication date | 2024-09-01 | |||||
| Authors | ||||||
| Khin Myat Htoon | ||||||
| Description | ||||||
| This study analyzes customer satisfaction on MPT FTTH (Fiber to the Home) service in Yangon Region, Myanmar. The research employs descriptive methods, utilizing primary and secondary data. Primary data are collected from 280 participants who are users of the MPT FTTH service in Yangon Region. This study underscores high customer satisfaction with MPT’s FTTH services in Yangon Region, especially in pricing, convenience, and overall service quality. The findings reveal powerful performance including customers` perceptions toward tangibles, service prices, promotion policies, and convenience reflecting MPT’s commitment to excellence. Although customers` reliability and staff performance show room for growth, they remain within acceptable ranges. By focusing on enhancing service consistency and empowering staff with better support and development opportunities, MPT can further strengthen its position and continue delivering exceptional customer experiences. |
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| Thesis/dissertations | ||||||
| Yangon University of Economics | ||||||
| Dr. Thet Mon Soe | ||||||