{"_buckets": {"deposit": "4c0188d5-2565-4a69-9f68-49173435129c"}, "_deposit": {"created_by": 20, "id": "10278", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "10278"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00010278", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Digital Banking Factors, Customer  Satisfaction and Customer Loyalty of Myanmar Oriental Bank ( Aung Than Htun, 2024)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to analyze the effect of digital banking factors on \ncustomer satisfaction and to analyze the effect of customer satisfaction on customer loyalty \nat Myanmar Oriental Bank. There are 2,536 digital banking users at MOB head office \nbranch. Utilizing the Raosoft sample size calculator, a survey was conducted with 334 \ndigital banking users. Respondents are selected through a simple random sampling method. \nThe data collection was carried out through an online survey. Both descriptive statistics\nand linear regression analysis techniques were employed to analyze the data. The findings \nreveal that digital banking factors including brand trust, privacy, enjoyment, and attitudes\nhave positive and significant effect on customer satisfaction. Furthermore, the analysis \ndemonstrates that customer satisfaction has a positive and significant effect on customer \nloyalty at MOB. The study\u0027s contribution highlights the importance for MOB to maintain\nand enhance its current digital banking factors. By maintaining high levels of customer \nsatisfaction, the bank can foster greater customer loyalty, thereby supporting the bank\u0027s \ngrowth and long-term success"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2024-12-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Than Htun, EMBA-17, 19th Batch (Online).pdf", "filesize": [{"value": "613 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 613000.0, "url": {"url": "https://meral.edu.mm/record/10278/files/Aung Than Htun, EMBA-17, 19th Batch (Online).pdf"}, "version_id": "e5cf3d17-da1c-43cb-b653-09d3ad17249d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Than Htun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2024-09-01"}, "item_title": "Digital Banking Factors, Customer  Satisfaction and Customer Loyalty of Myanmar Oriental Bank ( Aung Than Htun, 2024)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965660463"], "permalink_uri": "https://meral.edu.mm/records/10278", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2024-12-03"}, "publish_date": "2024-12-03", "publish_status": "0", "recid": "10278", "relation": {}, "relation_version_is_last": true, "title": ["Digital Banking Factors, Customer  Satisfaction and Customer Loyalty of Myanmar Oriental Bank ( Aung Than Htun, 2024)"], "weko_shared_id": -1}