2024-03-28T21:32:58Z
https://meral.edu.mm/oai
oai:meral.edu.mm:recid/2831
2022-03-24T23:13:36Z
1582963436320:1582965660463
user-yueco
THE EFFECT OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL COMMITMENT IN INBOUND TOUR COMPANIES
Wah Wah ( EMBA - 68)
The objectives of the study are to analyze the effect of internal corporate social
responsibility on organizational commitment and to examine the effect of organizational
commitment on employee performance in twelve inbound tour companies in Yangon. In
order to meet the research objectives, both primary and secondary data are collected. This
study is thoroughly done by collecting from 122 respondents in twelve companies. The
findings indicate that among three practices of internal corporate social responsibility,
social policy and human rights have positive impact on all three organizational
commitments whereas career development program has influence on continuous and
normative commitment, and internal environmental practices have impact on affective and
normative commitment. The results show that affective commitment and continuance
commitment have positive impact on employee performance. Therefore, inbound tour
companies should focus on social policy and human rights which are influencing on
organizational commitment of employees, and this organizational commitment leads to
good performance of employees.
2019-12
http://hdl.handle.net/20.500.12678/0000002831
https://meral.edu.mm/records/2831