2024-03-29T07:44:33Z
https://meral.edu.mm/oai
oai:meral.edu.mm:recid/1733
2021-12-13T00:45:09Z
1582963390870:1582967397409
user-uy
A Comparative Study of International Tourists’ Satisfaction towards Bagan, Mandalay Region
Soe Tint
Win Pa Pa Myo
Naw Mar Lar
The objectives of this study were to evaluate the satisfaction levels of tourists from two generating regions, Asia and Europe towards their visit to historic city Bagan area and to study problems, which occurred during their stay in Bagan. The study was conducted using questionnaires interviewing 100 Asian tourists and 100 European tourists in 2015. Then data were analysed by using statistical analysis. The study showed that tourists from two different regions rated the highest average score at “very satisfied” with the ancient monument, architectural style, and traditional ways of living of inhabitants. In addition, the study revealed that they rated the medium average score at “moderately satisfied” with the cleanliness of accommodation, staff services, safety and security, cycling around Bagan and hot air balloons. Tourists from the two regions also experienced some problems, such as the hygiene and sanitation, health care services and clear directional signage, and reasonable price of hotel room, lack of nightlife in the city, which were rated as lowest score. The government should encourage for collaboration with every sector in promoting sustainable tourism within destinations. Tourism promotion agencies and travel companies not only should focus on promoting the Myanmar culture and custom but also should encourage local people for awareness of proper preservation of the national heritage of the country.
2018
http://hdl.handle.net/20.500.12678/0000001733
https://meral.edu.mm/records/1733