2024-03-29T07:48:25Z
https://meral.edu.mm/oai
oai:meral.edu.mm:recid/1274
2022-03-24T23:14:51Z
1582963436320:1582965660463
user-yueco
FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON
Ei Mon Han (MBA - 12)
This study focuses on the factors influencing customer satisfaction and customer
loyalty of The Spicy House restaurant in Yangon. The data are collected from 400
respondents who have dining experience at the restaurant. According to the result, food
quality, perceived price and atmosphere have significant effect on customer satisfaction.
It is also that customer satisfaction has effect on customer loyalty of The Spicy House
restaurant in Yangon. Therefore, the study recommended that the restaurant owner needs
to emphasize food quality, customer service, perceived price and atmosphere in order to
gain customer satisfaction and loyal customers for their long term business success and
profit.
2019-12
http://hdl.handle.net/20.500.12678/0000001274
https://meral.edu.mm/records/1274