2024-03-28T15:42:28Z
https://meral.edu.mm/oai
oai:meral.edu.mm:recid/1095
2021-12-13T01:49:44Z
1582963436320:1582965660463
user-yueco
CONSUMER ATTITUDE AND REPURCHASE INTENTION TOWARDS FOOTWEAR FROM ONLINE
May Myat Noe Khin (MBA - 23)
This paper aims to explore the factors influencing the consumer attitude towards
buying footwear products from online and to analyze the effect of consumer attitude on
repurchase intention. The findings show that perceived ease of use, perceived enjoyment
and trustworthiness are main influencing factors on all three components of consumer
attitude. Perceived usefulness has significantly influenced on attitude towards the object
and perceived behavioral control. In analyzing the effect of consumer attitude on
repurchase intention, the results show that all three components of consumer attitude have
significant effect on the repurchase intention of the consumers. Therefore, it is
recommended for the online footwear stores to offer product customization service and
create catalogues so that the consumers can enjoy more when browsing and shopping for
footwear products, and to provide warranty and money back service to earn trust from the
consumers, in order to achieve positive attitude of the consumers and thereby, enhance
their repurchase intention on footwear from online.
2019-12
http://hdl.handle.net/20.500.12678/0000001095
https://meral.edu.mm/records/1095