2026-10-15T23:47:47Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009948 2024-10-25T08:40:15Z 1704332335426:1704445668369

Shared Value Creation of Myanmar Business Executives Nu Nu Lwin ABSTRACT : This paper aims to examine the extent of shared value creation in Myanmar businesses and to determine the effects of innovative work behavior and organization culture on shared value creation of Myanmar business executives. The study is conducted based on the students of Executive Master of Business Administration (EMBA) programme. The results of the study prove the shared value creation of Myanmar businesses executives. Among innovative work behavior, the behavior at organization level have a significant direct effect on shared value creation. Regarding organization culture, collectivism, masculinity, and long-term orientation are influencing cultural dimensions on shared value creation. The study recommends that Myanmar business executives can reinforce the shared value creation practices by nurturing relevant innovative work behaviors in different levels and acculturation of desirable culture dimensions in the organization. Thus, they can provide benefits for the society and at the same time, strengthen the organizational competitiveness and long-term survival of their businesses. 2023-02-28 https://meral.edu.mm/records/9948