2026-10-13T19:00:50Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008942 2024-12-24T05:35:37Z 1582963436320 1582963436320:1707206749823

Factors Influencing The Purchase Intention(A Case Study of Myanmar Traditional Medicines) (Ma Nan Nyein Su Su Win, 2018) Nan Nyein Su Su Win The purpose of this study is to identify the factors influencing the purchase intention of Myanmar Traditional Medicine in Yangon. In this study, descriptive method and regression analysis were used. The study contributes the factors that affect consumer purchase intention. This study investigates the influence of the factors such as perceived price, perceived quality, perceived risk, perceived value, advertisements, and social norms on intention to purchase Myanmar Traditional Medicines. The sample size of 221 consumers in Tamwe Township and Yankin Township was interviewed with structured questionnaires. To analyze the collected data, the statistical analysis of Statistical Package for Social Science was applied. The findings show that perceived price, perceived quality, perceived value, and social norms significantly influenced purchase intention towards Myanmar Traditional Medicines. Furthermore, there is a relationship between perceived price, perceived quality and perceived value of Myanmar Traditional Medicines. Perceived price and quality is also the important factors when consumers make purchase decision. Therefore, marketers should consider providing better taste and good quality products in which better ingredients are included. The findings might benefit Myanmar Traditional Medicine industry and marketers to understand important factors underlying intention to purchase Myanmar Traditional Medicines among consumers in order to compete in the global as well as the local market. 2018-11-01 https://meral.edu.mm/records/8942