2024-03-29T04:41:04Z
https://meral.edu.mm/oai
oai:meral.edu.mm:recid/00008108
2021-12-13T01:01:15Z
1607960099348
1607960099348:1608035585040
A Study on Sale Promotion and Organizational Performance of Yoke Pyo Co., Ltd in Shwe Bo
KHAING SHAN MYINT
The objectives of the study are to identify sales promotional of Yoke PyoCo.,Ltd in Shwe Bo and to examine the relationship between sales promotion and organizational performance of Yoke PyoCo.,Ltd in Shwe Bo. In this study, the simple random sampling method was employed. Structure questionnaire was applied tocollect data from (51) respondents. Results show that there is relationship between sale promotion and organizational performance of Yoke Pyo in Shwe Bo. Then, the study sales promotion showed that short term promotional activities designed to stimulate customers buying or co-operation from distributors, sales agents, or other members of the trade and have effect on organizational performance. Sales promotions have effect on organizational performance such as financial, market share and shareholder return. It can be recommended that full benefit effective and efficient sales promotion campaign that can also stimulate the consumers’ awareness thereby leading
to greater purchase of their products
2020-03-02
https://meral.edu.mm/records/8108