2024-03-28T17:20:13Z
https://meral.edu.mm/oai
oai:meral.edu.mm:recid/00006956
2024-02-23T06:20:10Z
1582963436320:1582965786433
user-yueco
The Effect of Corporate Social Responsibility on Organizational Identification and Work Engagement of Tour Operators in Yangon: Moderating Effect of Personal Social Responsibility (Nu Nu Lwin, 2020)
Nu Nu Lwin
This study aims to examine the effect of perceived CSR of tour
operators on their organizational identification, to determine the moderating
effect of individually held personal social responsibility on the relationship
between their perceived CSR and organizational identification, and to realize
whether tour operators’ self-identification with the organization impacts on
their attitude and behavior in terms of work engagement in tour company in
Yangon. The analyses are conducted based on the responses of 326 tour
operators who are middle level managers working at 326 tour companies in
Yangon. The results illustrate that the CSR activities towards community,
employee, and customer have a positive impact on organizational identification
of the tour operators. In addition, the results reveal the moderating effects of
personal social responsibility of tour operators on the relation between
perceived CSR towards community and customer and organizational
identification. Moreover, self-identification with the company has effects on
work engagement of the tour operators. The results of the study contribute
the practical implications for tour companies to design their CSR programs in
order to promote organizational performance and strengthen their
competitiveness in highly competing tour industry.
2020-01-01
http://hdl.handle.net/20.500.12678/0000006956
https://meral.edu.mm/records/6956