2026-06-10T08:14:37Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2850 2024-06-04T09:36:25Z 1582963436320:1582965660463 user-yueco

THE EFFECT OF MARKETING MIX, CUSTOMER SATISFACTION AND REVISIT INTENTION OF EMERALD RUBY GARDEN LODGE (ERGL) (Thant Zaw Oo, 2019) Thant Zaw Oo The purposes of this study are to analyze the effect of marketing mix (7P’s) on the customer satisfaction in ERGL (budget hotel) and to examine the effect of customer satisfaction on revisit intention to ERGL (budget hotel). To be successful in these objectives, both primary and secondary data are applied. The primary data is collected with structured questionnaires and the secondary data includes the previous study, textbooks, journal articles, employees' job performance data from Emerald Ruby Garden Lodge. There are 200 questionnaires completed and usable data is applied to determine the purposes. Results indicate that among seven marketing mix, product, price, people, and physical have a significant positive relationship with customer satisfaction, and customer satisfaction also has a positive impact on revisit to ERGL. These results are valuable for ERGL to get more customers and knowing the main points of customer satisfaction among 7P’s offered by ERGL, by which is applied as a marketing promotion tool, then it attracts the customers to revisit ERGL. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002850 https://meral.edu.mm/records/2850