2026-09-21T11:55:13Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2808 2024-05-29T17:27:19Z 1582963436320:1582965660463 user-yueco

THE EFFEECT OF PRODUCT SUPPORT ATTRIBUTES ON CUSTOMER SATISFACTION OF MYAN SHWE PYI TRACTORS LIMITED (Soe Oo Thaw, 2019) Soe Oo Thaw This study aims to examine the effect of product support attributes on customer satisfaction and analyze the effect of customer satisfaction on customer loyalty of Myan Shwe Pyi Tractors Limited (MSPTL). The result of this study indicates that repair and maintenance attribute and customer support service attribute positively affect customer satisfaction. It is, however, found that the training attribute has a negative effect on customer satisfaction. The study also indicates that customer satisfaction on product support attributes has a strong positive effect on customer loyalty of MSPTL. The study highly recommends the company that they should focus on its repair & maintenance attributes and customer support attributes and update their training scheme to customers in order to satisfy them. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002808 https://meral.edu.mm/records/2808