2026-06-24T02:27:20Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2801 2024-05-29T16:34:51Z 1582963436320:1582965660463 user-yueco

BRAND TRUST AND PURCHASE BEHAVIOR OF NATURE REPUBLIC PRODUCTS (Thin Thin Sabel Soe, 2019) Thin Thin Sabei Soe The main purpose of this study is to examine how the marketing factors influence on the brand trust and purchase behavior of Nature Republic products in Yangon. The data is collected from one hundred and fifty respondents who visit the Nature Republic stores in Yangon with the structured questionnaire. According to the results, it is found out that promotion, brand image and product quality have positive effect on brand trust. Furthermore, the study indicates that brand trust has highly significant effect on purchase behavior of Nature Republic products. Therefore, the marketers should focus on promotion program to increase the brand trust and purchase capacity. It is necessary to maintain the consistent brand image to promote the trust on the brand. The production of Nature Republic should have high quality control system and good quality management for all process to maintain the consistent quality. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002801 https://meral.edu.mm/records/2801