2026-04-29T19:06:33Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2782 2024-05-28T10:16:51Z 1582963436320:1582965660463 user-yueco

A STUDY ON SERVICE QUALITY OF SAKURA HOSPITAL IN YANGON ( Phyo Thuzar Myint, 2019) Phyo Thuzar Myint This paper aims to explore influencing service quality dimensions on customer satisfaction on Sakura Hospital and then to find out the effect of customer satisfaction on their loyalty on Sakura Hospital in Yangon. A sample of 120 respondents is chosen every five inpatients and outpatients at Saturdays and Sundays from first September to thirty September 2019 using systematic sampling method. Then analytical method and regression analysis were done in SPSS to analyze the data. The result of the study found that the Sakura Hospital get customer loyalty through their customer satisfaction on the service quality of the hospital. Among three types of service quality dimensions, customer get satisfaction through the staff conduct and staff’s problem solving of the interaction service quality, Cleanliness, availability of facility, information, ambient and design of the physical environment quality, valance and waiting time of the outcome quality. Among five types of customer satisfaction, Sakura Hospital get the customer loyalty from the customer satisfaction of reliability, responsiveness and empathy. Therefore, it is recommended the management team should give attention to the reliability, responsiveness and empathy of the doctors, nurses and staff of the hospital to improve the customer’s satisfaction that can get customer loyalty. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002782 https://meral.edu.mm/records/2782