2026-05-31T06:09:17Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2766 2024-05-28T05:54:57Z 1582963436320:1582965660463 user-yueco

BRAND TRUST AND LOYALTY OF NISSAN CONTAINER TRUCK OWNERS IN YANGON (Ral Bawi Lian Bikk, 2019) Ral Bawi Lian Bikk The purposes of this study are to explore the factors affecting brand trust of truck owners and the relationship between brand trust and brand loyalty on Nissan trucks in Yangon. The data are obtained from (222) respondents out of (501) members of Myanmar Container Trucking Association (MCTA) by collecting with structured questionnaire. The findings show that three variables; brand satisfaction, trust in company, and perceived quality are positively related to brand trust. It is also found that there is a significant relationship between brand trust and brand loyalty of Nissan container truck owners in Yangon. The main reason is that truck owners at MCTA recognize Nissan brand trucks to be the most reliable trucks among other vehicles for trucking business. The study recommends Nissan trucks to provide the consistent product quality delivered as usual in order to retain the loyal customers. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002766 https://meral.edu.mm/records/2766