2026-04-20T08:51:27Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2752 2024-05-19T17:52:55Z 1582963436320:1582965660463 user-yueco

THE EFFECT OF MARKET ORIENTATION AND INNOVATION ON PERFORMANCE OF SOFTWARE COMPANIES IN YANGON (Mya Myint Zu,2019) Mya Myint Zu This study intends to identify the effect of market orientation and innovation on performance of software companies in Yangon. The data are collected from the sample of 69 respondents by using structured questionnaires. According to the findings from the analysis, customer orientation, competitor orientation and inter-functional orientation positively impact on innovation. Furthermore, the result also indicates that product innovation and process innovation impact on performance of software companies in Yangon. It is recommended that software companies in Yangon should take market orientation activities seriously as it plays an important role in how well their product and process innovation will increase. They should also develop strong innovative practices as their financial and non-financial performance will increase if they implement innovative moves. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002752 https://meral.edu.mm/records/2752