2026-04-17T05:44:59Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/2745 2024-05-14T10:10:10Z 1582963436320:1582965660463 user-yueco

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER SATISFACTION OF MYANCARE APPLICATION (Zaw Min Tun, 2019) Zaw Min Tun The study aims to examine the influence of social media marketing activities on customer satisfaction and the effect of customer satisfaction on customer loyalty of MyanCare Application. This study uses simple random sampling method. Data are collected by personal interview method by using structured questionnaire and collects the data from 178 users of MyanCare Application. This study found that most user do not have any concern about privacy issue with MyanCare application and customers feel MyanCare application page is trustworthy, honest, sincere and dependable. It is also found that the most influential components of customer satisfaction of MyanCare Application are trust in information, privacy and credibility. According to the findings, MyanCare Application should focus on concern for privacy as the most influencing factor for MyanCare Application users. 2019-12-01 http://hdl.handle.net/20.500.12678/0000002745 https://meral.edu.mm/records/2745