2026-04-16T00:39:58Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1688 2024-05-26T18:39:53Z 1582963436320:1582965660463 user-yueco

BRAND EQUITY OF ROMANSON IN MYANMAR (Eaint Moe Su, 2019) Eaint Moe Su This study aims to examine the influenced factors of brand equality and to analyze the effect of brand equality on brand resonant of Romanson in Myanmar. The structured question for this survey is used to collect data from the customers who use Romanson in Myanmar. According to this study, merchandise quality, perceivable value and communicability are the most influenced factors on brand equality. Among the four elements of brand equality, brand loyal, brand associate and brand aware have positive significant effect on brand resonant. Therefore, the study recommend that Romanson should emphasize on merchandise quality, perceivable value and communicability to maintain and enhance brand equality of Romanson. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001688 https://meral.edu.mm/records/1688