2026-09-21T10:41:55Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1660 2024-04-01T09:03:08Z 1582963436320:1582965763232 user-yueco

FACTORS INFLUENCING ON CONSUMER BEHAVIOURS AND PERCEPTIONS OF TOP PERSONAL CARE NIVEA VS POND’S (CASE STUDY IN THAKETA TOWNSHIP) (Aye Aye Khaing, 2019) Aye Aye Khaing The purpose of this study is to identify the critical factors which ar mainly influence on the consumer behavior and perception on brand choice among the personal care brands. This study is only competition between Nivea and Pond’s Brand choice. Factor Analysis and multiple regression analysis are used in the study to meet the respective objectives. In this study, four factors are most critical factors that mainly influence to making buying signal and brand loyalty. These four factors are Quality and Confidence, Availability, Promotions and Brand Image. According to the results, it is observed that the factors influencing on consumer behaviors and perceptions of Nivea are more likely to be influencing on quality and confidence, and brand image but they are less likely to be influencing on availability and promotions of the product. In addition, Factors influencing on consumer behaviors and perceptions of non-Nivea user (Pond’s) are more likely to be availability and promotions of the product but they are less likely to be influencing on quality and confidence, and brand image of the product. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001660 https://meral.edu.mm/records/1660