2026-07-27T10:45:15Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1595 2024-08-16T04:29:08Z 1582963436320 1582963436320:1582965701379 user-yueco

CUSTOMER PERCEPTION ON LIFE INSURANCE SERVICE OF AUNG MYINT MOH MIN INSURANCE Co.,Ltd ( Min Aung, 2019) Min Aung (EMBF - 26) This study focuses on customer perception on life insurance services provided by Aung Myint Moh Min Insurance Co.,Ltd. The objectives of the study are to explain the nature and the types of insurance service offered by the company and the customer perception on the life insurance service provided by AMMM Co.,Ltd. Descriptive research method was used to study the customer perception on insurance service provided by AMMM Co.,Ltd. Primary data were collected from the 100 respondents who are randomly selected by using simple random sample method from the customers who came to AMMM Co.,Ltd offices within two months from 1st July to the end of August. The secondary data were collected from the relevant books, on lines, previously prepared research paper and internet website. Most of the customers of AMMM Co.,Ltd are army personnel who tend to follow the rules and regulation obediently laid down by their superiors. According to the survey results, it was found out that despite slow progress of overall insurance services in Myanmar, life insurance service operated by AMMM insurance Co.,Ltd has grown significantly. Based on the findings, it is recommended that the government should remove the restriction on the entry of foreign insurance companies so that local insurance company can merge with foreign insurance companies which are much more experienced in international insurance service and they can share their knowledge with local companies. In addition, dissemination of insurance service knowledge should be made among Myanma people so that insurance services grow in Myanmar. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001595 https://meral.edu.mm/records/1595