2026-05-02T00:11:14Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1541 2024-05-26T17:59:56Z 1582963436320:1582965660463 user-yueco

BEHAVIORAL FACTORS ON INVESTMENT DECISION OF INVESTORS IN YANGON STOCK EXCHANGE (Kyaw Zin Than, 2019) Kyaw Zin Than This paper intends to analyze the effect of behavioral factors on investment decision and to analyze the effect of investment decision on investment performance of investors in Yangon Stock Exchange. Primary data is collected with structured questionnaires to 235 active investors in Yangon Stock Exchange. According to the findings, herding, market and heuristic factors have significant effect on diversification of investment decision. Regarding to attribution of investment decision, herding and market factors have significant effect on it. Regarding to the effect of investment decision on investment performance, it is found that decision making by means of attribution has significant effect on investment performance of investors. Thus, investors need to diversify with the aim of long-term market returns in order to reduce their financial exposures to market downtrend instead of relying on short term gains. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001541 https://meral.edu.mm/records/1541