2026-05-01T03:22:10Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1434 2024-05-13T10:14:24Z 1582963436320:1582965660463 user-yueco

A STUDY ON LEADERSHIP STYLE, ORGANIZATIONAL COMMITMENT AND JOB PERFORMANCE OF MEDICAL SALES REPRESENTATIVES AT MEDLEY PHARMACEUTICALS LIMITED(Aye Thandar Kyaw, 2019) Aye Thandar Kyaw This paper aims to study the effect of leadership style on organizational commitment and job performance in Medley Pharmaceuticals Limited through identifying the employees’ perception on the leadership style of their leaders, employees’ commitment level and job performance. The results of the study indicates that transformational leadership and laissez-faire leadership are influencing factors on organizational commitment of employees. Regarding effect of organizational commitment on job performance, affective commitment and normative commitment are significant and positive effect on job performance of employees. Among the three types of leadership styles, transformational leadership style and laissez-faire leadership style are the most dominant factors on organizational commitment of employees. Among the three types of commitment, affective commitment and normative commitment mainly influence on job performance of employees. Therefore, it is recommended that area sales and marketing managers in Medley Pharmaceuticals Limited should practices transformational leadership style and laissez-faire leadership style in order to improve organizational commitment and job performance of medical sales representatives for the continuous success of the firm. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001434 https://meral.edu.mm/records/1434