2026-06-25T02:01:58Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1371 2024-07-08T08:52:18Z 1582963436320 1582963436320:1582965701379 user-yueco

BUYING DECISION ON CONSTRUCTION LOAN OF CONSTRUCTION, HOUSING AND INFRASTRUCTURE DEVELOPMENT BANK (CHID BANK) (Hnin Nway Nway Aung, 2018) HNIN NWAY NWAY AUNG The aim of the study is to analyze the factors influencing on buying decision towards Construction Loan of CHID Bank. In this study, both primary and secondary data are collected. Primary data is collected through by interviewing with responsible persons and customer survey collected by using structured questionnaires to 82 customers who borrowed construction loan in CHID Bank from the period of 2016 to 2018. Secondary data is also collected from CHID Bank, Websites, Libraries, previous research and other related websites. By using Likert Scale, Socio-cultural, corporate image and product, price, place, promotion (marketing activities 4Ps) were developed for analysis on influencing factors towards buying decision for construction loan of CHID Bank. The survey found that product and price of construction loan are mainly influence on buying decision towards construction loan of CHID Bank. By analyzing the decision making of the customer, it was found that the dominant reason for choosing the bank is mainly construction loan provided by CHID Bank is very helpful and also CHID Bank is a Semi-Government Bank. 2018-12-01 http://hdl.handle.net/20.500.12678/0000001371 https://meral.edu.mm/records/1371