2026-10-25T10:16:52Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1337 2024-06-19T05:41:38Z 1582963436320 1582963436320:1582965701379 user-yueco

CUSTOMER PERCEPTION ON USE OF CARD PAYMENT SYSTEM IN YANGON PUBLIC TRANSPORTATION (Than Htike Soe, 2018) THAN HTIKE SOE This study mainly intends to focus on the customer perception on use of card payment system in Yangon public transportation. Therefore, objectives of this study are to identify the card payment system of Yangon public transportation and to examine the customer perception on use of card payment system in Yangon public transportation era. To achieve these objectives, both primary and secondary data are collected with using well established questionnaires. The convenience sampling method is used and 200 commuters are chosen. The variables used to evaluate for perception of commuters are costs of using card system, secure in using card system and convenience of card system. According to findings, the commuters has good perception on all variables but among them secure of card payment system is rather less perception. Especially, the commuters worry about high selling price for card and loss of card. Overall, commuters get more opportunities with card payment system in public transportation to overcome the existing challenges with many benefits. According to findings, the authorized person of public transportation sector should to regard in secure and convenience card payment system and set suitable selling price of card for more satisfaction of public. 2018-12-01 http://hdl.handle.net/20.500.12678/0000001337 https://meral.edu.mm/records/1337