2026-04-30T02:14:12Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1334 2024-05-12T18:00:31Z 1582963436320:1582965660463 user-yueco

FACTORS INFLUENCING CUSTOMER SATISFACTION AND LOYALTY OF YGN FITNESS CENTER (Kyaw Thein ,2019) Kyaw Thein This study aims to examine the factors influencing customer satisfaction of and to analyze the effect of customer satisfaction on loyalty of YGN Fitness Center. Through the analysis of the factors affecting on customer satisfaction, this study found out that physical factors and personnel factors have significant effect on customer satisfaction towards YGN Fitness Center. From the analysis, it is found that customer satisfaction has positive effect on customer loyalty of YGN Fitness Center. To increase customer satisfaction, YGN Fitness Center should improve physical factors such as convenient location and adequate space. Moreover, the fitness center should continuously provide trainings to improve personnel factors of the trainers and staffs in order to increase their helpfulness, friendliness and privacy protection practices. The fitness center can enhance customer satisfaction by focusing on physical factors and personnel factors to improve customer loyalty of YGN Fitness Center. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001334 https://meral.edu.mm/records/1334