2026-04-17T05:07:31Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1328 2024-10-24T05:47:26Z 1582963436320:1582965660463 user-yueco

FACTORS INFLUENCING CONSUMER TRUST ON MOBILE WALLET IN YANGON (Aung Myoe Hsu Mon, 2019) Aung Myoe Hsu Mon The main objectives of this study are to identify the influencing factors on trust of mobile wallet users in Yangon and to analyze the relationship between consumer trust and consumer loyalty of mobile wallet users in Yangon. For primary data, one hundred and sixty-nine customers of mobile wallets are interviewed with structured questionnaire and are chosen by using multi-stage sampling method. Secondary data is collected from journals, articles, text books, and websites. According to the findings, provider trustworthiness and trust level in products and services have a positive influence on consumer trust. Consumer trust is affected by consumer awareness about mobile wallet services. Perceived technical and security risks of consumers also affect consumer trust. Among four influencing factors, provider characteristics and perceived risks have significant influence on consumer trust. It is also found out that consumer trust can generate consumer loyalty. Therefore, mobile wallet providers should focus on their trustworthiness, awareness of customers and perceived risks of consumer to attract and retain customers and to accelerate the growth of the mobile wallet industry. 2019-12-02 http://hdl.handle.net/20.500.12678/0000001328 https://meral.edu.mm/records/1328