2026-08-26T22:08:52Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1321 2024-05-12T17:30:57Z 1582963436320:1582965660463 user-yueco

FACTORS AFFECTING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT GLOBAL LOTUS LIMITED (Kyaw Sein Htun, 2019) Kyaw Sein Htun The aim of this research is to examine the factors affecting customer satisfaction and to analyze the effect of customer satisfaction on customer loyalty at Global Lotus Limited. In this research, self-administered questionnaires are used to collect data from 105 respondents who are selected from a total of 142 customers, of Global Lotus Limited by using simple random sampling method. The result of this research found that price, product quality and service quality have positive effect on customer satisfaction. In addition, this research findings also indicated that increase of overall customer satisfaction contributes to increase of customer loyalty at Global Lotus Limited. Among the affecting factors on customer satisfaction, the quality of service has the greatest contribution to customer satisfaction followed by price and quality of product. Therefore, Global Lotus Limited should focus on its marketing factors of price, product and services which are positively influencing on customer satisfaction and by doing so will also contributes to increase of customer loyalty of the company. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001321 https://meral.edu.mm/records/1321