2026-05-01T14:22:28Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1313 2024-05-12T17:22:35Z 1582963436320:1582965660463 user-yueco

A STUDY ON SHIPPER ATTITUDE TOWARDS MIB SHIPPING AND LOGISTICS COMPANY LIMITED (Hmwe Pwint Kyaw Kyaw, 2019) Hmwe Pwint Kyaw Kyaw This thesis intends to examine the factors influencing shipper attitude towards the MIB Shipping and Logistics Co., Ltd and to analyze the effect of shipper attitude on buying behavior of shippers with MIB Shipping and Logistics Co., Ltd. In this thesis, the primary data are collected from 120 customers by simple random sampling. Among influencing factors, price, order release quality, and ordering procedure have significant positive relationship with cognitive attitude. Price, scheduling, information quality, ordering procedure, and ordering quality have significant positive effect on affective component. Regarding conative attitude, price, scheduling, personal contact quality, and ordering quality have significant positive impact on conative attitude. It was found that price is the most influencing factors on all their attitudes. Among three personal attitudes, only cognitive and conative component has strongly significant effect on buying behavior. Thus, MIB should pay greatest attention to price factor and people with conative attitudes so that it can get more customers and market shares. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001313 https://meral.edu.mm/records/1313