2026-06-25T05:51:47Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1297 2024-06-17T05:22:00Z 1582963436320 1582963436320:1582965701379 user-yueco

EFFECT OF SUPPLY CHAIN MANAGEMENT PRATICES ON PERFORMANCE OF QR PAYMENT IN AGD PAY (Ma Me Zarchi Wint, 2019) Me Me Zarchi Wint (MBF - 42) This research is studied the effect of supply chain management practices on performance of QR Payment in AGD Pay. The objectives of this study are to identify supply chain practices and to establish the effect of supply chain management practices on performance of QR Payment in AGD Pay. Primary data was collected by use of a questionnaire by asking 40 employees of AGD bank at Head Office. This study adopted regression analysis and descriptive statistics. In this study, customer relationship, customer service, flow management, demand management, order fulfillment, supplier relationship, product development and return management are considered as independent variables. Performance is dependent variable. Performance is measured by market share, profit and customer satisfaction. As per result, the study shows that supply chain management practices positively influence performance of the organization. Product development, demand management and return management had influenced significantly to improve market share and customer satisfaction to users because AGD pay is the technology service which is important to continuous update. These factors are also important to improve performance because AGD pay well prepared for demand in high transactions and immediately return/refund policies are critical to create customer satisfaction. Therefore, this study recommends that proper measures be put for each of the supply chain management practice that match up with those of performance of AGD Pay. The management must establish policies in supply chain and show a clear link on all performance indicators. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001297 https://meral.edu.mm/records/1297