2026-08-26T23:13:50Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1274 2024-05-10T10:03:22Z 1582963436320:1582965660463 user-yueco

FACTORS INFLUENCING CUSTOMER SATISFACTION OF THE SPICY HOUSE RESTAURANT IN YANGON (Ei Mon Han, 2019) Ei Mon Han This study focuses on the factors influencing customer satisfaction and customer loyalty of The Spicy House restaurant in Yangon. The data are collected from 400 respondents who have dining experience at the restaurant. According to the result, food quality, perceived price and atmosphere have significant effect on customer satisfaction. It is also that customer satisfaction has effect on customer loyalty of The Spicy House restaurant in Yangon. Therefore, the study recommended that the restaurant owner needs to emphasize food quality, customer service, perceived price and atmosphere in order to gain customer satisfaction and loyal customers for their long term business success and profit. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001274 https://meral.edu.mm/records/1274