2026-05-01T03:22:18Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1225 2024-05-10T09:47:27Z 1582963436320:1582965660463 user-yueco

DRIVERS ON BUYING DECISION AND ITS OUTCOME AT PUBLIC HOSPITALS IN YANGON (Htoo Thandar Wint, 2019) Htoo Thandar Wint This study intends to analyze the factors influencing purchase decision and to examine the effect of purchase decision on purchase effectiveness in public hospitals concerning medical equipment. Primary data are collected from 60 buying center members from 10 public hospitals in Yangon. The result of this study indicates that process, price and product have significant effect on transactional collaboration and strategic collaboration of buying centers in Public hospitals in Yangon. When studying the effect of buying center factors on purchase decision, familiarity, complexity, viscidity, operational flexibility, strategic flexibility and autonomy have significant effects on transactional collaboration collaboration maximization, and strategic transactional collaboration. collaboration Moreover, relational transactional and strategic collaboration maximization in purchase decision have significantly effect on cost saving. Among purchase decision dimension, transactional collaboration process, transactional collaboration maximization and strategic collaboration maximization have effect on time saving and quality of medical equipment in public hospitals. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001225 https://meral.edu.mm/records/1225