2026-06-10T07:50:53Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1134 2024-05-08T08:34:09Z 1582963436320:1582965660463 user-yueco

INDUSTRY ANALYSIS OF FILM PRODUCTION FIRMS (Aye Mi San, 2019) Aye Mi San This paper intends to analyze the effect of macro-environment factors and organizational competencies on competitive strategies, and their effect on firm performance of film production firms. Among (100) film production firm, which are currently operating in the industry, (30) firms are randomly selected to survey through the personal interview method. It is found that the firm's owners practice cost leadership strategy when they are suffering from bad effect of political, economic and technological forces, although socio-cultural forces favors to practice cost leadership strategy. The firm's owners choose the differentiation strategy when they see good effect of political and technological forces. Moreover, their strength in financial management and human resources encourage them to practice the differentiation strategy. It is also found that firms with cost leadership strategy cannot reap strong financial performance. Whether the firms adopt cost leadership or differentiation strategies, it can lead to good internal business process performance. Recently, most of the owners practice cost leadership strategy without investing in learning and new technologies. Therefore, firms should find out ways to promote human capabilities and technologies to be able to adopt differentiation strategy and achieve successful organizational performance. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001134 https://meral.edu.mm/records/1134